Pre-symposium actions:
-Online survey to identify topics desired by symposium audience as well as location and date.
Symposium website:
-Creation of a clean and simple website that will have all information regarding to the symposium. Online forms are created for attendies to RSVP and make special requests.
Organization:
-Hotel arrangements,
-Symposium invitations,
-Message to be delivered,
-Presentations
-Give aways
-Presenters
Symposiums and Seminars are important marketing tools to any company. We should use them to not just to keep customers well informed but also to collect their complaints and suggestions. Customers need to feel comfortable with the company they are dealing with and a symposium is a good way to improve that relationship. A key point is: a good message has to be delivered otherwise customers will think that they wasted their times and it will be really hard to attract them to come to a next one.
