Marketing & Business Developer

Areas of expertise include marketing strategy, branding, business development, market research, market segmentation, website development and business development strategy with high understanding of different cultures. Results-oriented and customer-focused professional with excellent interpersonal skills with clients, staff, and management. International experience and excellent cross-cultural communication skills and understanding.

Personal Skills:
Multilingual, Multitasking, Hard Worker, Team Building, Fast Learning.

Language Skills:
English, Portuguese (native), Spanish and French.

Work Experience

Business Developer                         July/2007 – to present
Superior Air Parts, Inc.– Coppell, TX                

• Identify new business opportunities and potential markets.
• Implement plans and provide strategies to develop these new markets.
• Open new markets signing new OEMs and distributors agreements.
• Work with new OEMs and distributors giving support and making sure they push Superior products to their customers.
• Risk analysis.
• Conduct sales presentations to potential customers and customers.
• Identify customer needs and complaints and create action plans accordingly to facilitate customer satisfaction.
• Develop market segmentation.
• Build and maintain superior and positive relationship with potential customers, customers based on trust, reliability and consistency.

Accomplishments:

• Identified new markets.
• Branding: made Superior to be known in new markets where only OEMs were known so far.
• Opened new market in South and Central America and increased significantly engine sales overall. Sold 120 engines in 13 months.
• Opened new OEMs in South America and Central America.
• Changed end users’ (international) mind set and behavior to choose Superior engines instead of the competition.
• Made connections and built strong relationship with key people in new markets and this is generating new business.

 Marketing Manager                                 Feb/2005 – to present
Superior Air Parts, Inc.– Coppell, TX                

Responsibilities:

• Develop Marketing strategy and campaigns.
• Marketing data and research reports.
• Marketing surveys and analysis.
• Web Trend reports and analysis for website performance.
• Advertising campaigns for marketing team.
• Training and coaching
• Develop company’s image via trade shows, symposiums, seminars, web, marketing materials, etc.
• Production and trade show layouts
• Marketing material including brochures, E-Newsletter and giveaways.
• Creation and organization of customer symposiums.
• Press Releases calendar.
• Manage Superior’s outside agency for press releases.
• Company public relations.
• Management of interactive CDs for trade shows.
• Management of online and print advertising.
• Manage trademarks.
• Production of Millennium Momentum Magazine (Superior magazine).

 Accomplishments:

• Branding: improved company’s image throughout website, trade shows, symposiums, print and online advertising, company uniform and marketing material and it was recognized by the industry.
• Created a communication channel between Superior and its and potential customers as well as customers changing completely the concept of the company magazine: Millennium Momentum.
• Lowered in 50% cost of production of the Millennium Momentum magazine.
• Created an online version of the company magazine which provides real time data to its visitors regarding to technical questions and data related to Superior products.
• Lowered significantly costs of promotional items and marketing material increasing its quality.
• Created new processes for trade shows more efficient whith a professional look and more lowered about 30% of its cost.
• Created a project to create a master contacts database which allowed the company to manage and interact with its customers and potential customers in an efficient way collecting data to be used in marketing projects.
• Developed advertising surveys to identify best magazines to advertise according to our target audience readership.
• Created social marketing projects that drove new business for the company.

Webmaster                                     March/2004 – Feb/2005
Superior Air Parts, Inc.  – Coppell, TX  

Accomplishments:

• Designed and developed a brand new data-driven websites for the company.
• Designed and developed SQL 2000 databases for the corporate websites.
• Designed and developed a brand new data-driven website for the XP-Series Engine with the “Build an Engine Online” feature.
• Designed and developed a SQL 2000 database for the XP-Series Engine website.
• Designed and developed an admin website to maintain both websites with login/password protected and different levels of access.
• Designed Millennium Momentum Magazine website.
• Increased 270% number of visitors on the company website.
• Increased 100% the time visitors use to spend on the corporate website.
• Increased 499% number of page views.
• Developed interactive CDs for trade shows.
• Implement processes to improve customer satisfaction related with the online experience.
• Reduced drastically the number of slow loading pages using different techniques.
• Developed ads, flyers, banners for print and web.
• Created a Bank of Images book.
• Developed and designed document templates for the company to reflect FAA requirements.

 Director of Web Development                 Dec/2002 – March/2004   
Affiliated Business Group, Inc. – Dallas, TX    

Accomplishments:

• Successfully managed team of developers; responsible for creating websites for company’s clients.
• Designed and developed company’s database in SQL 2000.
• Developed and implemented project plans.
• Recruited and trained web development team.
• Developed employee job descriptions and career advancement guidelines.
• Created, managed and developed marketing campaigns and promotions.
• Provided Webmaster services for company’s clients.
• Created online newsletters and flyers for company’s clients.
• Worked with prospective clients from Latin America.
• Implemented processes to improve customer satisfaction, account relationships, and technical support.

Web Developer                                           May/2002 – Dec/2002
Affiliated Business Group, Inc. – Dallas, TX                                    

Accomplishments:

• Had 100% approval on website created and proposed to clients (design, navigation and functionality).
• Increased 80% of web project sales.
• Sufficiently translated customer needs into product design and specifications.
• Developed data-driven web sites, business card CDs and logos for company’s clients.
• Provided Webmaster services for company’s clients.
• Created online newsletters and flyers for company’s clients.
• Responsible for the company migration from developing static to dynamic websites.
• Reduced drastically the number of slow loading pages using different techniques.

Assistant Web Developer                      Feb/2001 – Feb/2002
North Lake College - Irving, TX                                                  

Accomplishments:

• Reduced drastically the number of slow loading pages from 199 to only 3 and this resulted in a huge improvement in the web site's quality from 50 to 98 points. (The best possible score, rarely attained, is 100).  
• As a result of the work mentioned above, North Lake College Website received “The Silver Medallion Awards” from NCMPR-National Council for Marketing and Public Relations.  
• Responsible for updating the college website and intranet assisting the Webmaster.
• Responsible for fixing broken links, slow pages and problem pages on the college website which has more than one thousand web pages.
• Responsible for creating new web pages.

Marketing Director                                               1994 – 1999
Instituto de Patologia Clinica Prof. Jairo Ramos Ltda       Brazil     
Small family owned and operated business (50 employees)

 Accomplishments:

• Played key role in all company management decisions and marketing campaigns.
• Worked on the implementation of the Total Quality Control program and procedures.
• Developed the media plan and oversaw creative copy for a TV, radio and newspapers ad campaign.
• Created company presentations and product demonstrations.
• Led all public relations efforts, resulting in coverage in Jornal da Manha(newspaper),  Jornal de Uberaba (newspaper) and TV Regional (TV channel).

Marketing Manager                                           __1988 – 1994
Instituto de Patologia Clinica Prof. Jairo Ramos Ltda       Brazil        
Small family owned and operated business (50 employees)

Administrative Assistant  ________________1981 –1988
Instituto de Patologia Clinica Prof. Jairo Ramos Ltda       Brazil                          
Family owned and operated business

Education

Internet & E-Commerce Technologies Certificate           Spring 2002
El Centro College - Dallas, TX

B.A. Business Administration,                                           Spring 1995
FCETM (Economic Sciences University of Triângulo Mineiro) Uberaba - Brazil 

Empretec – UN Program                                                   Winter 1996
Sebrae – Uberaba -   Brazil
Click for Empretec website
Empretec is an integrated capacity-building program of UN (United Nations) that promotes the creation of sustainable support structures that help promising entrepreneurs build innovative and internationally competitive small and medium sized enterprises (SMEs), thereby contributing to the development of a dynamic private sector. Since its inception in 1988, Empretec programs have been initiated in 26 countries, assisting more than 70,000 entrepreneurs through local market-driven business support centers.

TQC – Total Quality Control Program                              Summer 1996             
Sebrae – Uberaba -  Brazil 
Click for SEBRAE website

Awards

“2008 Women of the Year" in Aviation Manufacturing;
NAPEW – National Association of Professional & Executive Women

“2007 - 2008 Women Of Excellence”
NAPEW – National Association of Professional & Executive Women