Marketing Consultant & Business Developer
Areas of expertise include marketing strategy, branding, internet marketing, business development, market research and business development with high understanding of different cultures. Results-oriented and customer-focused professional with excellent interpersonal skills with clients, staff, and management. International experience and excellent cross-cultural communication skills and understanding.
Personal Skills:
Multilingual, Multitasking, Hard Worker, Team Building, Fast Learning.
Language Skills:
English, Portuguese (native) and Spanish.
Work Experience
Marketing Consultant & Business Developer Jan/2008 – Present
Independent Marketing consultant working with companies in the aviation industry with overall marketing, and business development with focus in the Latin America market.
Business Developer July/2007 – Dec/2008
Superior Air Parts, Inc.– Coppell, TX
Responsibilities:
- Identify new business opportunities and potential markets.
- Implement plans and provided strategies to develop new markets.
- Open new OEMs and distributors in new markets.
- Work with OEMs and distributors giving support.
- Conduct sales presentations to potential customers and customers.
- Identify customer needs/complaints and created action plans to facilitate customer satisfaction.
- Build and maintain superior and positive relationship with potential customers, customers based on trust, reliability and consistency.
Accomplishments:
- Identified new markets increasing significantly engine sales. Sold 120 engines in 13 months.
- Branding recognition: made Superior known in new markets where only OEMs were known so far.
- Changed end users’ (international) mind set and behavior to choose Superior engines instead of the competition.
- Made connections and built strong business relationship with key aviation people in new markets and these generated new business.
Marketing Manager Feb/2005 – Dec/2008
Superior Air Parts, Inc.– Coppell, TX
Responsibilities:
- Develop Marketing strategy, campaigns, surveys, analysis and research reports.
- Web Trend reports and analysis for website performance.
- Advertising campaigns for marketing team.
- Training and coaching.
- Develop company’s image via trade shows, symposiums, seminars, web, marketing materials, etc.
- Symposiums and trade show organization.
- Marketing material including brochures, E-Newsletter, interactive CDs and giveaways.
- Manage Superior’s outside agency, press releases calendar, online and print advertising.
- Company public relations.
- Managed trademarks.
- Production of Millennium Momentum Magazine (Superior magazine).
Accomplishments:
-
Improved company’s image throughout website, trade shows, symposiums, print and online advertising.
- Lowered in 50% cost of production of the Millennium Momentum magazine- corporate magazine.
- Created an online version of the company magazine providing real time data to its visitors regarding to technical questions and data related to Superior products.
- Lowered significantly costs of promotional items and marketing material increasing its quality.
- Modified trade shows planning to be more efficient, professional look and lowered 30% of its cost.
- Developed a master contacts database which allowed the company to manage and interact with its customers and potential customers in an efficient way collecting data online.
- Developed advertising surveys to identify best magazines to advertise according to our target audience readership and ROI.
- Created social marketing projects that drove new business for the company.
Webmaster March/2004 – Feb/2005 Superior Air Parts, Inc. – Coppell, TX
Accomplishments:
- Developed brand new data-driven websites for the company.
- Developed SQL 2000 databases for the corporate websites.
- Developed brand new data-driven website the engines with a “Build an Engine Online” feature.
- Developed a SQL 2000 database for the XP-Series Engine website.
- Developed admin website to maintain both websites with login/password protected in different access levels.
- Designed Millennium Momentum Magazine website.
- Increased 270% number of visitors on the company website.
- Increased 100% the time visitors use to spend on the corporate website.
- Increased 499% number of page views.
- Developed interactive CDs for trade shows.
- Implemented processes to improve customer satisfaction related with the online experience.
- Reduced drastically the number of slow loading pages using different techniques.
-Developed ads, flyers, banners for print and web.
- Created a Bank of Images book.
- Developed and designed document templates for the company to reflect FAA requirements.
Director of Web Development Dec/2002 – March/2004
Affiliated Business Group, Inc. – Dallas, TX
Accomplishments:
-Successfully managed team of developers; responsible for creating websites for company’s clients.
-Designed and developed company’s database in SQL 2000.
-Developed and implemented project plans.
-Recruited and trained web development team.
-Developed employee job descriptions and career advancement guidelines.
-Created, managed and developed marketing campaigns and promotions.
-Provided Webmaster services for company’s clients.
-Created online newsletters and flyers for company’s clients.
-Worked with prospective clients from Latin America.
-Implemented processes to improve customer satisfaction, account relationships, and technical support.
Web Developer May/2002 – Dec/2002
Affiliated Business Group, Inc. – Dallas, TX
Accomplishments:
-Had 100% approval on websites created and proposed to clients.
-Increased 80% of web project sales.
-Sufficiently translated customer needs into product design and specifications.
-Developed data-driven web sites, business card CDs and logos for company’s clients.
-Provided Webmaster services for company’s clients.
-Created online newsletters and flyers for company’s clients.
- Made the company migration from developing static websites to dynamic ones.
-Reduced drastically the number of slow loading pages using different techniques.
Assistant Web Developer Feb/2001 – Feb/2002
North Lake College - Irving, TX
Accomplishments:
-Reduced drastically the number of slow loading pages and this resulted in a huge improvement in the web site's quality from 50 to 98 points. (The best possible score, rarely attained, is 100). Website had more than one thousand web pages.
-As a result of the work mentioned above, North Lake College Website received “The Silver Medallion Awards” from NCMPR-National Council for Marketing and Public Relations.
Marketing Director 1994 – 1999
Instituto de Patologia Clinica Prof. Jairo Ramos Ltda Brazil
Family owned and operated business (50 employees)
Accomplishments:
-Played key role in all company management decisions and marketing campaigns.
-Implementation of the Total Quality Control program and procedures.
-Developed media plan.
-Created company presentations and product demonstrations.
-Public relations
Marketing Manager 1988 – 1994
Instituto de Patologia Clinica Prof. Jairo Ramos Ltda Brazil
Family owned and operated business (50 employees)
Administrative Assistant 1981 –1988
Instituto de Patologia Clinica Prof. Jairo Ramos Ltda Brazil
Family owned and operated business (50 employees)
Education
Internet & E-Commerce Technologies Certificate Spring 2002
El Centro College - Dallas, TX
B.A. Business Administration, Spring 1995
FCETM (Economic Sciences University of Triângulo Mineiro) Uberaba - Brazil
Empretec – UN Program Winter 1996
Sebrae – Uberaba – Brazil: Empretec is an integrated capacity-building program of UN (United Nations) that promotes the creation of sustainable support structures that help promising entrepreneurs build innovative and internationally competitive small and medium sized enterprises (SMEs), thereby contributing to the development of a dynamic private sector. Since its inception in 1988, Empretec programs have been initiated in 26 countries, assisting more than 70,000 entrepreneurs through local market-driven business support centers.
Click for Empretec website
Empretec is an integrated capacity-building program of UN (United Nations) that promotes the creation of sustainable support structures that help promising entrepreneurs build innovative and internationally competitive small and medium sized enterprises (SMEs), thereby contributing to the development of a dynamic private sector. Since its inception in 1988, Empretec programs have been initiated in 26 countries, assisting more than 70,000 entrepreneurs through local market-driven business support centers.
TQC – Total Quality Control Program Summer 1996
Sebrae – Uberaba - Brazil
Click for SEBRAE website
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