Marketing

Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term.

Market Research:
Ability to find out niche markets not yet explored.

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is complete it can be used to determine how to market your specific product.

Questions that can be answered through market research:
   - What is happening in the market?
   - What are the trends?
   - Who are the competitors?
   - How do consumers talk about the products in the market?
   - Which needs are important?
   - Are the needs being met by current products?

Marketing Strategy:
A marketing strategy is a process that allow an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy should have the customer satisfaction as the main goal. It's a key component for the marketing strategy to be in line with the corporate's goals, mission and strategy.

       Basic theory:
          1) Target Audience
          2) Proposition/Key Element
          3) Implementation

Marketing Surveys:
Ongoing customer surveys to identify customer needs, trends, complaints and behaviors. Surveys conducted through different channels: website, mail and email.

Marketing Programs:
Creation and implementation of marketing programs that generates business. Don't try to sell everything to everyone. This is the quickest way to fail in your adventure.

Interactive marketing:
Dynamic relationship with customers and potential customers throughout the web. Take as much as possible all advantages of the worldwide web to interact and collect key information from customers.