Direct Mail:
It's affordable, highly targeted, and fairly easy to do.
A successful mailing must reach the right person, be read by that person, and persuade that person to buy something or to agree to receive a follow-up call from your company. Getting your message in front of the right audience is the most critical element in the mix.

From the outset you must:

• Identify your audience. Do you want to target existing customers or new ones? Knowing your audience is crucial when putting together a mailing list and creating a successful direct-mail piece.
• Put together a good mailing list. Your list must be as targeted, accurate, and current as possible. You can purchase lists from list-rental companies; magazine publishers; membership directories of trade, special interest, or local organizations; public records; and even the phone book.
• Groom the list. Make sure that no names are duplicated and check for typos and incorrect ZIP codes. According to the U.S. Postal Service, 43 million people — one out of every six families — move every year.A poorly-targeted list is the most egregious of diret-mail mistakes. Poor direct-mail copy is another sure-fire way to lose your leads.

Create a Direct-Mail Piece
• Compiling a correct, targeted list is just the first step. How your direct-mail piece looks, how it's sent, and what it says are the other critical factors that work together to make or break the success of your direct mailing.
• Remember, the more personalized your mailing, the more likely it is that your prospect will open it and read it.