Resume
MARKETING, SALES & BUSINESS DEVELOPER PROFESSIONAL
Areas of expertise include business development and sales in the Latin America, mainly in the Brazilian market with high understanding of different cultures, marketing strategy, branding, internet marketing. International experience and excellent cross-cultural communication skills and understanding. Well connected with decision makers in the aviation industry in Brazil. Results-oriented and customer-focused professional with excellent interpersonal skills with clients, staff, and management. Fluent in English, Portuguese (native) with basic conversational ability in Spanish. Native Brazilian and holds also an American citizenship.
PROFESSIONAL EXPERIENCE
FONTES, Inc. – Dallas, TX (owner)
Marketing & Business Developer Consultant
Jan/2009 – Present
Experienced independent consultant helping aviation companies to explore and expand into the Latin America market, with the main focus in Brazil, providing services to meet customers’ business needs. Add value to clients’ business developing and effectively positioning client’s brand in today’s international marketplace.
MISTRAL ENGINES, SA – Geneva, Switzerland.
Corporate Marketing & Americas Sales Director (reported to CEO)
Apr/2010 – Jun/2010
Mistral Engines is a Rotary engines manufacturer for small aircraft.
- Responsible for the overall marketing.
- Responsible for the Americas sales (North, Central and South America).
SUPERIOR AIR PARTS, Inc.– Coppell, TX
Marketing Director & Latin American Business Developer (reported to CEO)
July/2007 – Dec/2008
The world’s leading manufacturer of FAA approved replacement parts for Lycoming and Continental aircraft engines. Superior is also manufacturer of piston engines.
- Identified potential unexplored markets.
- Opened the Brazilian market and it became the top international country in engine sales.
- Sold 120 engines in 13 months in Brazil.
- Identified customer needs/complaints and created action plans to facilitate customer satisfaction.
- Implemented plans and provided strategies to develop new markets and expand existing ones.
- Branding recognition: changed users’ perception to choose Superior engines instead of competition in the international market where Superior was not known.
- Built strong business relationship with key aviation people in new markets generating new businesses.
- Built positive relationship with prospects, customers based on trust, reliability and consistency.
SUPERIOR AIR PARTS, Inc.– Coppell, TX
Marketing Director (reported to CEO)
Feb/2005 – Dec/2008
- Developed Marketing strategy, campaigns, surveys and analysis.
- Improved company’s overall image throughout website, trade shows, symposiums and advertising.
- Lowered in 50% cost of production of the Millennium Momentum magazine (corporate magazine).
- Created an online version of the company magazine providing real time data of products’ technical information.
- Lowered significantly costs of promotional items and marketing material increasing its quality.
- Modified trade shows planning to be more efficient, professional look and lowering in 30% of its cost.
- Developed online database allowing the company to interact with its customers collecting key data online.
- Developed advertising surveys to identify ROI.
- Created social marketing projects that drove new business for the company.
- Had role as public relations for the company.
SUPERIOR AIR PARTS, Inc. – Coppell, TX
Webmaster (reported to Senior VP of Marketing and Sales)
March/2004 – Feb/2005
- Developed brand new data-driven websites for the company and it resulted in:|
-an increase of 270% number of visitors.
-an increase of 100% the time visitors use to spend on the website.
-an increase of 499% number of page views.
-The company’s website became known as the top in the industry.
- Developed a data-driven application so prospects could build an engine online and order it after all.
- Developed admin website to maintain websites with password protected in different access levels.
-Developed interactive CDs for trade shows, and marketing material.
-Implemented processes to improve customer satisfaction related with the online experience..
ABG – AFFILIATED BUSINES GROUP, Inc. – Dallas, TX
Director of Web Development (reported to CEO)
Dec/2002 – March/2004
-Successfully managed recruited and trained team of developers.
-Developed and managed creation of marketing campaigns, promotions and websites for customers.
-Provided Webmaster services for company’s clients.
ABG – AFFILIATED BUSINES GROUP, Inc. – Dallas, TX
Web Developer (reported to Director of Web Development)
May/2002 – Dec/2002
- 100% approval on websites created and proposed to clients.
-Increased 80% of web project sales. Sufficiently translated customer needs into product design and specifications.
- Made the company migration from developing static websites to dynamic ones.
-Developed data-driven web sites, business card CDs and logos for company’s clients.
NORTH LAKE COLLEGE – Irving, TX
Assistant Web Developer (reported to Webmaster)
Feb/2001 – Feb/2002
-Reduced drastically the number of slow loading pages improving the web site’s performance from 50 to 98 points. (The best possible score, rarely attained, is 100). As a result, the college website received “The Silver Medallion Awards” from NCMPR-National Council for Marketing and Public Relations.
INSTITUTO DE PATOLOGIA CLÍNICA PROF. JAIRO RAMOS Ltda – Brazil
Marketing Director (reported to CEO)
1994 – 1999
-Managed 50 employees. Played key role in all company management decisions.
-Worked with third party agency to develop Marketing campaigns.
-Implementation of the Total Quality Control program and procedures.
-Developed company presentations and product demonstrations.
INSTITUTO DE PATOLOGIA CLÍNICA PROF. JAIRO RAMOS Ltda – Brazil
Marketing Manager
1988 – 1994
EDUCATION
Internet & E-Commerce Technologies
El Centro College – Dallas, TX
Spring 2002
B.A. Business Administration
Economic Sciences University Triângulo of Mineiro – Brazil
Spring 1995
Empretec
UN Program Sebrae – Uberaba – Brazil
Winter 1996
TQC – Total Quality Control Program
Sebrae – Uberaba – Brazil
Summer 1996
MEMBER
IAB – INSTITUTO ARRUDA BOTELHO – Brazil
Board Member
IAB is a non-governmental, non-profit institution founded by a Brazilian entrepreneur and aviation enthusiastic. It’s dedicated to the preservation of the Brazilian cultural and environmental heritage. One of its projects is to promote a Brazilian aviation pioneer, Santos Dumont, as well as to support the Brazilian aviation industry.
